Pokerstars Bonus WCOOP!

[Lyrrad]

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*Edit, it also works as an incentive to the smaller players. they will likely increase their volume if not the stakes they play at to clear their bonus, stars hopes the players don't move back down.

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Yep. I usually play small stakes SNGs, where I only earn 1-3 FPPs per tournament. It takes me months to clear a bonus, but it encourages me to stay on the site. For some people, these bonuses count as a significant part of their profit.