10/20 : Light 3bet vs. Light 3bet-caller

[Bullitos]

Villain is a pretty good handreader. He assumes I'm 3betting light when I 3bet in this position, which is probably right. His hand is never really strong because he would have 3bet himself. Is this bluf right? Or is it too obvious? Too much leveling for a bluff?

EverestPoker Game #2073417319: Table Toronto-0 - $10.00/$20.00 - No Limit Hold'em - 23:46:14 - 2007/09/13
Seat 3: pako1502 ($130.00)
Seat 4: Charlotte83 ($3,202.00)
Seat 5: pataya78 ($2,430.50)
Seat 6: svindle ($3,337.25)
Seat 1: Bullitos ($2,488.00)
Seat 2: cirdec11 ($690.00)
cirdec11 posts the small blind of $10.00
pako1502 posts the big blind of $20.00
The button is in seat #1
*** HOLE CARDS ***
Dealt to Bullitos[Qs Kc]
Charlotte83 folds
pataya78 raises to $70.00
svindle calls $70.00
Bullitos raises to $285.00
cirdec11 folds
pako1502 folds
pataya78 folds
svindle calls $215.00
*** FLOP *** [7c 5d 2c]
svindle checks
Bullitos bets $550.00
svindle calls $550.00
*** TURN *** [7c 5d 2c] [8h]
svindle checks
Bullitos bets $1,653.00 and is all-in