NL100 Bluffing on the River

[Ctrl.Dominate]

Button is TAGish.

Full Tilt Poker - No Limit Hold'em Cash Game - $0.50/$1 Blinds - 9 Players - (LegoPoker Hand History Converter)

SB: $269.05
BB: $100.00
UTG: $42.45
UTG+1: $100.00
MP1: $375.70
Hero (MP2): $128.85
MP3: $95.40
CO: $99.85
BTN: $168.90

Preflop: Hero is dealt T[img]/images/graemlins/diamond.gif[/img] 9[img]/images/graemlins/diamond.gif[/img] (9 Players)
2 folds, <font color="red">MP1 raises to $2.00</font>, Hero calls $2.00, 2 folds, <font color="red">BTN raises to $8.00</font>, 2 folds, MP1 calls $6.00, Hero calls $6.00

Flop: ($25.50) 9[img]/images/graemlins/club.gif[/img] T[img]/images/graemlins/club.gif[/img] 8[img]/images/graemlins/spade.gif[/img] (3 Players)
MP1 checks, <font color="red">Hero bets $18.00</font>, BTN calls $18.00, MP1 folds

Turn: ($61.50) 7[img]/images/graemlins/diamond.gif[/img] (2 Players)
<font color="red">Hero bets $30.00</font>, BTN calls $30.00

River: ($121.50) J[img]/images/graemlins/spade.gif[/img] (2 Players)
<font color="red">Hero bets all-in for $72.85</font>

Thoughts?