spam mail or something more?

[Fernando_Torres]

This a marketing technique? Or should I be worried. I'd never even heard of amcopoker until i got this to my usual poker e-mail.

Dear name,
Welcome to AmcoPoker.com
Thank you for taking the time to register as a new player at our poker room. We want to make you feel welcome and offer you a way to get your bankroll started with a boost! When you make your first deposit you will receive a 100% ‘Welcome Bonus’ along with a free spin on our ‘Big Wheel of Free Money’ at the casino. Now to get started…
Keep the following account information in a safe place:

Username: xxxxx
Password: xxxxx

With your new Amco account you will be able to play all sorts of exciting online games. AmcoPoker features a poker experience as real as it gets; every detail from the card shuffle to the sound of chips falling has been included. Also you can play over 45 Vegas style casino games with your same account and cashier! Have a favourite sport and want place a bet? You can right now at AmcoSportsbook.com