10/25 Borgata, snapping off potential bluff

[pokeriseasy]

I've been at the table for a few hours to this point and villain has been here the whole time. I have been invovled in several big pots so far most notably to this hand when I flopped the nut straight and got away from it on the turn when a bigger straight hit and showed my hand. I have already snapped off 1 bluff from villain when I 3bet him with AK and checked all 3 streets after flopping an A he bet flop and river and MHISG. He seems somewhat decent isn't too lose isn't too tight, but he seems to play pretty transparent, and probably couldn't beat 3/6 online. My image should be standard TAG.

Now on to the hand eff stacks are about 6k. I get AdKc utg+1, utg limps I make it 150 bad loose player calls, villain calls in the BB and limper calls.

Flop is AxJh9h, two checks to me I bet 500, villain is only caller.

Turn is 5x, he leads out for 600, I just call (should I raise here?)

River is 3x, he fires for 1250, I????