200 NL, QQ on K-K-8-A board. Hero call?

[SABR42]

I believe this hand is all about image.

Hero has raised the last 3 hands in a row. The previous two hands I've actually had AJ and KK, so I wasn't raising light either time, but they don't know that, because the hands didn't go to showdown. So I pick up another great hand...

Poker Stars - No Limit Hold'em Cash Game - $1/$2 Blinds - 9 Players - (LegoPoker Hand History Converter)

SB: $282.85
BB: $214.40
UTG: $117.75
Hero (UTG+1): $341.60
MP1: $110.00
MP2: $200.35
MP3: $70.70
CO: $285.60
BTN: $171.00

Preflop: Hero is dealt Q[img]/images/graemlins/heart.gif[/img] Q[img]/images/graemlins/diamond.gif[/img] (9 Players)
UTG calls $2.00, <font color="red">Hero raises to $10.00</font>, 7 folds, UTG calls $8.00

Flop: ($23) K[img]/images/graemlins/club.gif[/img] K[img]/images/graemlins/spade.gif[/img] 8[img]/images/graemlins/heart.gif[/img] (2 Players)
UTG checks, <font color="red">Hero bets $14.00</font>, <font color="red">UTG raises to $34.00</font>, Hero calls $20.00
<font color="blue"> I'm aware of my image, so I bet here to INDUCE a bluff. I just call his raise because I want him to bluff the turn as well.</font>

Turn: ($91) A[img]/images/graemlins/club.gif[/img] (2 Players)
<font color="red">UTG bets all-in for $73.75</font>, Hero calls $73.75
<font color="blue"> Not the best card, but I have to call IMO.</font>