Am I just incredibly unlucky?

[Afro_Love]

I've lost a big part of my BR on my last 4 big hands. Each one I though I was a clear favourite before I shoved. This is my latest one. Anyone think I should have thought this over a little better?

Poker Stars - No Limit Hold'em Cash Game - $0.05/$0.10 Blinds - 9 Players - (LegoPoker HH Converter)

SB: $9.30
BB: $10.45
UTG: $2.55
UTG+1: $8.70
MP1: $6.55
MP2: $22.85
Hero (MP3): $9.95
CO: $2.65
BTN: $6.90

Preflop: Hero is dealt J[img]/images/graemlins/spade.gif[/img] J[img]/images/graemlins/diamond.gif[/img] (9 Players)
4 folds, <font color="red">Hero raises to $0.40</font>, 2 folds, SB calls $0.35, BB folds
Uncalled bet of $0.00 returned to Hero

Flop: ($0.90) K[img]/images/graemlins/heart.gif[/img] J[img]/images/graemlins/heart.gif[/img] 8[img]/images/graemlins/spade.gif[/img] (2 Players)
SB checks, <font color="red">Hero bets $0.40</font>, <font color="red">SB raises to $0.80</font>, <font color="red">Hero raises to $2.50</font>, <font color="red">SB raises to $5.00</font>, <font color="red">Hero raises all-in to $9.55</font>, SB calls all-in for $3.90
Uncalled bet of $0.65 returned to Hero

Turn: ($18.70) 5[img]/images/graemlins/diamond.gif[/img] (2 Players - 2 All-In)

River: ($18.70) 8[img]/images/graemlins/diamond.gif[/img] (2 Players - 2 All-In)

Pot Size: $18.70 ($18.70 Rake)

SB had K[img]/images/graemlins/club.gif[/img] K[img]/images/graemlins/diamond.gif[/img] (a full house, Kings full of Eights) and LOST (-$9.30)
Hero had J[img]/images/graemlins/spade.gif[/img] J[img]/images/graemlins/diamond.gif[/img] and LOST (-$9.30)