50NLHUTRN - rep a boat against a good opponent

[NNH]

50NLTRN - Villain is decent player - not over-aggro, but not too passive. Nice balance. Match has been going back and forth for a while with me having a slight lead most of the time, losing it in a decent-sized pot, and gaining back a few hands later. It's been all small to mid-sized pots.

Hero - 3500
Villain - 2500

Blinds 20-40 - I call on button w/ Kh2h, Villain checks.

Flop is QhAhQ.
Villain checks, I bet 55 into 80 pot, Villain raises to 170 or so , I call.

Turn is an A.
Villain checks, I bet 200, Villain raises to 600, Hero?

Should I go against the zeebo theorem?

"If you expect someone has a full house, and you can't beat a full house never ever bluff. If you expect someone has a full house and you can beat their likely full house, go allin. Let's say the board is 29522, and you have TT or better, go allin no matter what the size of the pot is, b/c they can't fold."