Marketing websites...looking for advice

[cianosheehan]

I'm setting up a new website/service soon. It will be a live music directory. I dont want to go into too much details, but I am pretty confident that the idea itself is really really good. It definitely has the potential to become popular, and it's something imo that is 'needed'.

I have an awareness of marketing, and a rough idea of what works and what doesn't. But I'm looking for some valuable resources that cover the details. I need to know HOW to market my site, and how to give it the best chance at succeeding.

Books? Websites? Blogs? Anything is welcome!

Also if you have a background in marketing, I'd love to hear any bits of advice you might have.

Regards
Cian