Examples of Good vs. Bad Advertising (Usage of Models/Actors)

[nyc999]

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All:

Every ad posted in this thread so far is horrible (barring Ayds). You will never convince me that a picture of a woman next to a picture of a product is a good ad. It might have wonderful photography, and that might make it appealing, but it doesn't make it good advertising. I've never purchased Smart Water before, and I don't think this ad will make me start.

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I don't disagree...I actually started the thread b/c I liked the Aniston pics.

However, not all advertising is about selling the product (at least in the short term). Using Aniston could result in a significant increase in awareness of the Smart Water brand. It may not immediately affect sales and the bottom line, but could have a positive brand effect (this is why some CFO's/other finance people hate spending money on marketing).

On the other hand, the first ad I posted not only had a beat chick, but it was difficult to identify the brand as tequila.