Buying watch: jewelry store vs amazon

[viper930]

I recently decided that I really like this kind of watch by TAG Heuer



so I looked up the prices online as well as scouted out a few local jewelry stores. The consensus among the stores was that they could only drop the price from 2.3k to 2,050 at the very most. Amazon.com, however, lists the watch for 1.5k. However, after calling TAG Heuer, the rep told be that no online retailers, even an establishment as large and reputable as amazon.com, are considered to be authorized retailers of TAG Heuer products. However, if the product you purchase is indeed authentic (all of the parts and gears inside) then they will still service it as if you bought from an authorized retailer but lost the receipt/warranty card. So, I'm caught in a tough decision. Has anyone experienced similar issues regarding purchases on watches/jewelry?

Fwiw, the watch listed on amazon is sold and shipped directly by Amazon.com and not by one of the 3rd party merchants that list on the site.

Where do you buy the watch OOT?