200NL - tough spot w/combo draw

[Fat Nicky]

villain is 17/11/3.3...we've played one big pot where i opened Kh Qh in the SB, flop was Kx Th 3h, i bet flop, he raised 4x, I shoved and he called w/KTo. I have no seen anything crazy from this guy otherwise.

On to the hand in question.

Poker Stars - No Limit Hold'em Cash Game - $1/$2 Blinds - 6 Players - (LegoPoker HH Converter)

SB: $198.00
<font color="black">BB: $244.50</font>
UTG: $285.30
<font color="black">Hero (MP): $342.15</font>
CO: $238.55
BTN: $102.10

<font color="black">Preflop:</font> Hero is dealt 8[img]/images/graemlins/diamond.gif[/img] 7[img]/images/graemlins/diamond.gif[/img] (6 Players)
UTG folds, <font color="red">Hero raises to $6.00</font>, 3 folds, BB calls $4.00

<font color="black">Flop:</font> ($13) J[img]/images/graemlins/diamond.gif[/img] T[img]/images/graemlins/diamond.gif[/img] A[img]/images/graemlins/heart.gif[/img] (2 Players)
BB checks, <font color="red">Hero bets $10.00</font>, <font color="red">BB raises to $30.00</font>,

should we just be 3-betting right away, or just call the flop? on this board and given his range, how much fold equity to we have if we 3-bet.. If we just call a lot of the times he will price us out from seeing the river if a blank hits on the turn...

thoughts?