Struggling with high PP's

[Teddie]

I never quite seem to know how to properly play pocket pairs like J's and Q's. Heres an example of what i usually do.

Ipoker Lavender 0.01/0.02, hand converted by the iPoker Converter at Talking-Poker

9 (Button) Button ($2.77)
10<font color="red">Hero ($0.67) </font>
2 Seat 2 ($1.67)
3 Seat 3 ($2.05)
5 <font color="red">Seat 5 ($1.81) </font>
6 Seat 6 ($1.06)
7 Seat 7 ($1.50)

Preflop: Hero is in seat 10 with J J
Seat 3 raises to 0.08, Seat 5 calls 0.08, 1 fold, Seat 7 calls 0.08, 1 fold, Hero calls 0.07, 1 fold.

Flop (0.34) 3 7 7
Hero moves all-in for 0.59, 1 fold, Seat 5 calls 0.59, 1 fold.

Turn (1.52) K

River (1.52) 9

Seat 5 shows K K
Hero shows J J

Seat 5 wins 1.52 with A fullhouse, King's and Seven's


At first i thought i played it fine, and it was just unlucky. However the more i thought about it, the more i realised its properly poor play on my part. In this case all-in had to be done due to my stack size but even if i had $2 i still used to push all-in.

I realised that the only people calling me are idiots with Air, or people who have me beaten. So i am wondering what size bet should i be looking at after the flop?

In th above example what should i make my bet? Some with two over cards is about a 3-1 chance to hit on the turn or river arent they?

Also - what should i do if the flop contains a A,K or Q check, or put in one c-bet?