Who hired the 6th Grader?

[Neil S]

[ QUOTE ]
The thing is, for an outsider, who has some experience with webdesign, usability and e-commerce, it's pretty obvious that there's a lot of unreleased potential in 2+2 - the website. It may be that the user-base of 2+2 are anomalies, and that all the guidelines for usability and aestheticism don't apply to them, but I sorta doubt that..

[/ QUOTE ]I don't think anything about market research is necessarily 'obvious', personally. I understand where you're coming from, but customers can be fickle.