(Strategy) The Squeeze Play

[QTip]

I was watching IStrong's Video #1 from the link here in the forum. Towards the end of the video, he has 44 in the BB. An UTG raiser to like 3.5x and the button ccs. He says "I think I'll make a squeeze play here" changes the raise to $10. However, he then decides to change his mind and calls.

I'm wondering why.

What are some of the things that need to be considered before making this play? I've not seen a general strategy post on the squeeze play. If there's one out there, a link will be fine.

Thx.

QTip