Daniel's book - Sold Out

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Nope I think I grasped it pretty well and it's horse [censored]. How does the price of a book affect how many orders will be placed.

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Mason is understandably concerned with revenue, which is some function of the number of orders times the price.

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Actually, no. It is pretty clear he is trying to say that you should double the sales figures for the 2+2 books to compare it to Negreanu's book sales figure. Which is nonsense, a book does not sell twice as many copies just because it is half the price.

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You still don't get it, Mason was showing that in order to equal the same net revenue (since the book is 1/2 the price) Daniel's book would have to sell for 2x the amount. The $14.95 price point is rather new to the poker book world, until a few years ago the cheapest book was usually priced around $20.95, with most costing in the $30 realm. The average consumer tends to buy the more cost effective product (in this case a book) and celebrity endorsement (in this case Daniel) is also a major decision factor when consumers make retail purchases. If you factor this in, Daniel's book sales to date may actually be telling us what many already suspect - the bubble is in the process of bursting. Conversely Harington's stellar sales show us that a fantastic poker book with a premium price will outsell a lower priced poker book with celebrity endorsement.

As Daniel pointed out his next book should be the measuring stick; and I think we all, including Mason, hope he is right. But if it is as great as we all hope it will be, then he would have made more money publishing with 2+2's significantly better royalty payments [img]/images/graemlins/wink.gif[/img] Lets face it, nobody pays authors better than 2+2 - and along with that premium comes Mason and David's tough standards on what they are willing to publish - you wont find that anywhere else.

TT [img]/images/graemlins/club.gif[/img]