5/10 FT a bluff versus BalugaWhale

[TheJared]

I have just recently moved up to these games and am working out a lot of kinks in my game. I have played a good amount of poker with Baluga and although he respects my play he defiantely will call me light when he believes I am bluffing. Generally I try not to bluff him too much. I did not like my play in this hand.

Hand History is on a different computer
1000 effective stacks
5/10 NL
Baluga is UTG+1
I am in BB

Baluga opens to 35
I repop to 135 with 45cc
He calls
(I feel his range is reasonably wide here and contains a lot of midpairs)

Flop: (pot 272)
J8Jdd
I lead for 200
He calls

Turn A (does not complete flush)
I shove