From Tourneys to Cash Games

[DrMcNasty]

Recreational players like to play no-rebuy tournaments in home games because they know well in advance how much they stand to lose. I don't like to host tournaments because once I'm broke I have to wait for the next one.

Question: What methods have people used to convince their poker group to play cash games instead? Currently my argument of "everyone plays all night" is falling on deaf ears... several people worry about losing too much in one night. Even low stakes buy-ins ($5 at a time, for example) don't convince them, even though they are easily spending $20 a night on the tournaments.

TIA