Flat screen TV, gift for wife - advice needed!

[stoxtrader]

I was going to just go into costco and buy whatever they had out there in flat panel 36 inch but I thought OOT might be able to do better.

The size I know I want is 36" other than that I don't know what is quality or not. plasma or lcd? and should I go to costco to buy it or should i get it online and ship it here or should i go to best buy or circuit city?

costco has

advice appreciated!

costco has this 37" sharp aquos or this 37" philips LCD

cnet says to go with this panasonic plasma or this sharp LCD or this sony LCD

anyone have advice on either what to get or how to go about getting it. thanks oot.