My dvr is too freakin loud

[Wynton]

I gave into my wife recently, and got a dvr from my cable company. But one thing I didn't count on was that the machine makes a fair amount of noise, even while the power is off, often at night, as I'm trying to get to sleep.

Anyone else have this issue? Any suggestions? I would cover the damn thing with a towel, but the instructions caution that proper ventilation is important.

Does tivo have the same issue?