EPT London - Victoria Coren

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Bad news to those of you who are looking for long-term sponsorship deals.

Veteran British TV poker personality Victoria Coren won the European Poker Tour (EPT) event in London on Sunday.

Coren becomes the first woman to win a TELEVISED OPEN event at either the WSOP, WPT, or the EPT.

I now expect every British sportsbook and online poker room to bid for Coren's services as spokeswoman.

Furthermore, I now expect the bidding for Coren to start at USD$500,000 per year for at least 2 years, for a deal worth well over USD$1 million.

The sooner Vicky Coren gets her endorsement deal done, the better for everyone else.