Head on - APPLY DIRECTLY TO YOUR FOREHEAD

[Evan]

Surely most of you have seen this commercial, I think. Here is a link if you haven't: http://www.youtube.com/watch?v=2XAFCRT9L7A

Does anyone know what this stuff does? At first I was content just to let the commercial be ridiculous, but now I need to know. I tried googling it but didn't find any kind of official explanation, just YouTube links and other discussion about it. Some people think it's for headaches, but no one seems to be sure. Furthermore, does anyone know why they made the commercial so retarded?