How long should a car run after being jump started?

[schwah]

I left my lights on the other day and killed my battery. Jump started it and drove around for approx 30 minute before turning the car off. When i tried to start it again, no go. The dash lights came on for a second but there wasn't enough juice to turn over the engine.

How long should you have to run a car to recharge a dead battery enough for it to start itself? I was under the impression that it should only take a few minutes, but I know next to nothing about cars so I might be wrong. Should I just jump it again and leave it running longer or is there probably a problem with something else? The battery is only a few weeks old.