$200 NL, set with ugly river

[Dread13]

Villain is loose preflop and chases draws with bad odds. He also overplays top pair. Game is 10 handed and blinds are $2-$4.

I'm dealt
8 [img]/images/graemlins/club.gif[/img] 8 [img]/images/graemlins/spade.gif[/img] on the button.

3 limp, I limp, BB checks.

Flop is J [img]/images/graemlins/heart.gif[/img] 8 [img]/images/graemlins/heart.gif[/img] 4 [img]/images/graemlins/club.gif[/img]

Checked to the player to my right who bets $12, I raise to $36, Villain calls, bettor folds.

Turn is 7 [img]/images/graemlins/diamond.gif[/img]

Pot is now $104. Villain checks, I bet $80, he calls.

River is 9 [img]/images/graemlins/heart.gif[/img]

Villain goes all in and it's $80 for me to call.

Call or fold here?