OT- What's the best way to invest in this poker boom?

[chekraze]

Aside from +EV play what's a good way to passively invest in poker?

With a record WSOP main event field and internet poker doing great business thre must be a way to wisley invest in some public companies that are benficiaries here.

the only 2 i can come up with are Cryptologic (CRYP) and Harrah's (HET).
I heard Harrah's is taking about 4% from the prize pool (lot of players not happy about this - especially in the HORSE event) and on top of that they are getting big bucks from corporate sponsors like Milwaukee's Best (yuk!), party poker (for having their logo on all the felt) and ESPN TV revenue.

CRYP make sinternet poker software and casino software. but i don't know if all the big sites use ther stuff or not.

Party Gmaing is traded only on the London Stock Exchange. I do know they announced a great quarter recently.

Anyone have any thoughts on how to profit from this boom?