400nl, set vs turn push

[herbertdotcom]

I have been clashing with this villian on several tables, where I have been playing at about 18/14 this session. He had made some moves in small pots on the flop, but hadn't done anything absolutely crazy. Do you call this turn shove?

Party Poker No-Limit Hold'em, $ Hero (4 handed) Hand History Converter Tool from FlopTurnRiver.com (Format: 2+2 Forums)

saw flop|<font color="#C00000">saw showdown</font>

Hero ($624.99)
UTG ($373)
Button ($71.50)
SB ($568.16)

Preflop: Hero is BB with 9[img]/images/graemlins/spade.gif[/img], 9[img]/images/graemlins/club.gif[/img]. SB posts a blind of $2.
<font color="#666666">2 folds</font>, <font color="#CC3333">SB (poster) raises to $10</font>, Hero calls $8.

Flop: ($24) J[img]/images/graemlins/spade.gif[/img], 7[img]/images/graemlins/club.gif[/img], 9[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(2 players)</font>
<font color="#CC3333">SB bets $15</font>, <font color="#CC3333">Hero raises to $54</font>, SB calls $39.

Turn: ($132) Q[img]/images/graemlins/club.gif[/img] <font color="#0000FF">(2 players)</font>
SB checks, <font color="#CC3333">Hero bets $96</font>, SB calls $502.16 (All-In), Hero??

At the time, I thought his most likely holding was a straight. I did not think that he would have taken this line with JJ or 77, but I thought that QQ and QJ were also possible. Agree/disagree?