Throwdown with Bobby Flay

[tpir]

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I never thought of a chef as being in the "easy to hate" category. Why is this?

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I don't know anything about cooking or food or what happened with the Iron Chef matches but my GF watches Food Network a lot and he definitely comes off as extremely smug. They also replayed the Emeril recently where BF was a guest and it seemed like he was trying to show Emeril up the entire time.