KQ bluff against a tight European player

[RUSE]

Read only by reputation. I've just been taking shots at this level and decided to run a bluff here. His flopcall didn't surprise me but I really wanted him to let go on the turn. When he didn't I had to assume an overpair (or AT) and probably QQ or JJ. I got a little lucky on the end. Would you have played it differently?

$5/$10 Full Ring

BB $1942.08.
UTG $1118.76.
UTG+1 $201.00.
MP1 $1652.00.
Villain has $985.00.
MP3 $130.20.
Hero has $1148.00.
Cutoff $1000.00.
Button $962.00.
SB $980.00.

Hero: Ks Qc

Pre-flop: 4 folds. Villain raises to $35. Hero calls $35.

Flop (7d 7c 10s):
Villain bets $50.00, Hero raises $165.00, Villain calls.

Turn (7d 7c 10s 2d):
Villain checks, Hero bets $225, Villain calls.

River (7d 7c 10s 2d Qd):
Both check

Showdown (in white):
<font color="white">LikeAVirgin shows Jd Jh.
LikeAVirgin has 7d 7c Jd Jh Qd: Two Pair
_RUSE_ shows Ks Qc.
_RUSE_ has 7d 7c Qc Qd Ks: Two Pair

Pot Summary:
Total Pot: $865.00
_RUSE_ wins $862.00.
House Rake: $3.00 </font>