JJ against very fishy player

[RockRattler]

Party Poker - No Limit Hold'em Cash Game - $0.50/$1 Blinds - 5 Players - (LegoPoker Hand History Converter)

Hero (SB): $100.90
BB: $165.51
UTG: $77.38
CO: $184.43
BTN: $102.07

Reads: <font color="blue">Villain is 51/13/0.7 over 1K hands</font>

Preflop: Hero is dealt J[img]/images/graemlins/spade.gif[/img] J[img]/images/graemlins/heart.gif[/img] (5 Players)
2 folds, <font color="red">BTN raises to $3.50</font>, <font color="red">Hero raises to $14.00</font>, BB folds, BTN calls $10.50

Flop: ($29) 6[img]/images/graemlins/heart.gif[/img] 8[img]/images/graemlins/club.gif[/img] 6[img]/images/graemlins/spade.gif[/img] (2 Players)
Hero checks, BTN checks

Turn: ($29) 7[img]/images/graemlins/heart.gif[/img] (2 Players)
Hero checks, <font color="red">BTN bets $10.00</font>, Hero calls $10.00

River: ($49) 2[img]/images/graemlins/club.gif[/img] (2 Players)
Hero checks, <font color="red">BTN bets $15.00</font>, Hero calls $15.00

[apunisher]

bet flop, go from there
prob try to get it ai on this turn

[Claunchy]

Villain is loose and passive, so you c/c every street?

[Kimpan]

valuebet this donk please, 3 streets of value.
he is passive, no point in inducing bluffs here.

[RockRattler]

[ QUOTE ]
Villain is loose and passive, so you c/c every street?

[/ QUOTE ]

yes - and it makes no sense [img]/images/graemlins/crazy.gif[/img]

3bet pots just confuses the hell out of me. Im always thinking WA/WB in these situations but against this guy it's surely very wrong.