NL400 Good spot for a bluff

[rberg]

effective stacks $420

two villians are both unknown and i havent seen anything interesting from them yet. probably they are bad to mediocre players though.

Do you like this bluff?

UTG+2 opens for $16, MP1 calls, hero calls in MP3 with QJhh, BTN calls, BB calls.

Flop: 10s 7h 7s Pot: $80
checked around

Turn: 10s 7h 7s Kc Pot: $80
UTG+2 bets $28, hero calls, BB calls

River: 10s 7h 7s Kc Js Pot: $164
BB checks, UTG+2 checks, hero bets $150

[CazicT]

I don't think I like it mostly because you are up against 2 opponents. I think it is definetly possible for BB to have a flush. If not, there are plenty of other big hands that might look you up.

If it was 1 opponent and you were fairly certain that they could fold hands then it MIGHT be an OK spot.

[threads13]

[ QUOTE ]
I don't think I like it mostly because you are up against 2 opponents. I think it is definetly possible for BB to have a flush. If not, there are plenty of other big hands that might look you up.

If it was 1 opponent and you were fairly certain that they could fold hands then it MIGHT be an OK spot.

[/ QUOTE ]

I agree with this.

I think it is closer to a value bet than a bluff. I would expect a K to show up here. I am not sure what type of players these guys are though.