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#1
05-11-2007, 11:35 AM
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How do you monetize \"go green\"
Let's say you have the ability to reach a large number of people who are interested in helping the environment. How do you make money from them besides the obvious (selling enviro-friendly product, or shirts about the environment or whatever)
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#2
05-11-2007, 11:38 AM
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Re: How do you monetize \"go green\"
Get a job with the Sierra Club, maybe?
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#3
05-11-2007, 11:39 AM
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Re: How do you monetize \"go green\"
[ QUOTE ]
Let's say you have the ability to reach a large number of people who are interested in helping the environment. How do you make money from them besides the obvious (selling enviro-friendly product, or shirts about the environment or whatever) [/ QUOTE ] Set up a "save the planet" rally and then surround them at gunpoint. eastbay
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#5
05-11-2007, 12:24 PM
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Re: How do you monetize \"go green\"
[ QUOTE ]
[ QUOTE ] Let's say you have the ability to reach a large number of people who are interested in helping the environment. How do you make money from them besides the obvious (selling enviro-friendly product, or shirts about the environment or whatever) [/ QUOTE ] Set up a "save the planet" rally and then surround them at gunpoint. eastbay [/ QUOTE ] eastbay, you have been coding for too long... take a break... [img]/images/graemlins/wink.gif[/img]
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#6
05-11-2007, 12:34 PM
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Re: How do you monetize \"go green\"
Start a non-profit.
Solicit donations. Appoint yourself or your firend director, give yourself a fat salary. Works for the Red Cross.
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#7
05-11-2007, 04:52 PM
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Re: How do you monetize \"go green\"
So other than merchandising no one has any great ideas on how to capitalize on this demographic and the ability to reach them easily. All these great minds... and only jokes.
Weaksauce. Maybe I can lead generate or affiliate with energy efficient mortgages in some way http://money.cnn.com/2005/11/02/real...een_mortgages/ C’mon business forum, don’t suck.
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#9
05-12-2007, 12:24 AM
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Re: How do you monetize \"go green\"
One idea is to invest in Veolia Enviorment. Big water cleaning, sanitation company, listed in Paris CAC.. I have some material on this company if u are interested.
www.veoliaenvironnement.com
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#10
05-12-2007, 12:51 AM
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Re: How do you monetize \"go green\"
There are tons of way to do this...
As much as I hate to mention him, google Thomas Friedman. He is big on going green right now and wrote some articles on monetizing it. Here is an example: The energy company supplying power to Austin had a deal where consumers could pay more for Wind-generated power. The company got a higher margin and used green technology. As mentioned by haakee, selling organic is a high margin way to make $ from them, Levitt talks about that in Freakonomics with organic coffee from Starbucks. If you want a bunch of suggestions all you have to do is go to a green festival. They have them every year in San Francisco and in New York. If you want to see a less commercial version, go to SolFest at the Solar Living Institute in Hopland, CA.
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