nl10 jam the turn or raise the river?

[hoyasaxa]

villain is nothing special, laggy 35/18. he hadnt c/red the turn so i figured he had a big hand

Full Tilt Poker No-Limit Hold'em, $0.10 BB (5 handed) Hand History converter Courtesy of PokerZion.com

Hero ($14.80)
UTG ($10.40)
MP ($10.65)
Button ($9.95)
SB ($22.10)

Preflop: Hero is BB with 7[img]/images/graemlins/heart.gif[/img], K[img]/images/graemlins/heart.gif[/img].
<font color="#666666">3 folds</font>, SB completes, Hero checks.

Flop: ($0.20) 3[img]/images/graemlins/heart.gif[/img], J[img]/images/graemlins/heart.gif[/img], 7[img]/images/graemlins/diamond.gif[/img] <font color="#0000FF">(2 players)</font>
SB checks, <font color="#CC3333">Hero bets $0.15</font>, SB calls $0.15.

Turn: ($0.50) K[img]/images/graemlins/diamond.gif[/img] <font color="#0000FF">(2 players)</font>
SB checks, <font color="#CC3333">Hero bets $0.35</font>, <font color="#CC3333">SB raises to $1</font>Hero?

3 bet or smooth call and raise the inevitable river bet?