live 3/6, J9s UTG, betting the river #1

[mntndrew]

Hadn't been playing long, but seemed like a standard loose passive table, felt comfortable limping in early position with J [img]/images/graemlins/heart.gif[/img] 9 [img]/images/graemlins/heart.gif[/img]. Sure enough, 6 players go to the flop.

Flop [5.3 SB]: 9 [img]/images/graemlins/club.gif[/img] 3 [img]/images/graemlins/spade.gif[/img] 2 [img]/images/graemlins/club.gif[/img]
Hero bets, 2 folds, MP raises, folded back to Hero, who 3-bets, MP calls.

Turn [5.6 BB]: K [img]/images/graemlins/diamond.gif[/img]
Hero bets, MP calls.

River [7.6 BB]: 7 [img]/images/graemlins/spade.gif[/img]
Hero checks...

Is this a super-easy value bet? I often find myself checking this out of position, thinking that it looks like I'm up against a flush draw that might be more likely to bet than to call, not to mention the fact that my kicker isn't all that hot.