44 set on turn. How to proceed?

[Kimpan]

So my instinct says bet. But there is a voice in my hand saying: "if he raises you now Kim, you are screwed."
checking behind and calling river seems so weak.. On the other hand, Kx will probably not call on both turn and river. Checking behind on turn might induce a bluff and will let me get value from Kx on the river. If I check behind I also might be able to stack a flush as if I hit my full house..
check is the better play?

PartyPoker $200 NL Hold'em <font color="#0000FF">(6 handed)</font> HandRecorder v0.9b

Stacks &amp; Stats
MP ($124.96)
SB ($248.70)
CO ($267.30)
BU ($452.04)
BB ($215.20) (26/19/1.90/28) (235h)
Hero ($321.40)

Preflop: Hero is UTG with 4[img]/images/graemlins/heart.gif[/img], 4[img]/images/graemlins/spade.gif[/img]
<font color="#FF0000">Hero raises to $8</font>, MP calls $8, <font color="#666666">3 folds</font>, BB calls $6.

Flop: ($25) 6[img]/images/graemlins/diamond.gif[/img], K[img]/images/graemlins/diamond.gif[/img], 2[img]/images/graemlins/club.gif[/img] <font color="#0000FF">(3 players)</font>
BB checks, <font color="#FF0000">Hero bets $17</font>, MP folds, BB calls $17.

Turn: ($59) 4[img]/images/graemlins/diamond.gif[/img] <font color="#0000FF">(2 players)</font>
BB checks, <font color="#FF0000">Hero..

[NoRakeBackHere]

I don't think checking is the right play. If you check, an river is 4th [img]/images/graemlins/diamond.gif[/img] what you going to do.

I might bet $35 here, and I fold to a push. If he calls, well I'd have to see river and re-evaluate. I doubt, he would push with a Kx on a bet on turn.

[orange]

bets for sure.