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I like the suggestions to change wording of adverts from 'rakeback' to 'we pay you to play poker'. Getting rid of 'rakeback' has been suggested before. It's such a dead word compared to alternatives like 'bonus' or 'pay'.
How about 'Biggest Bonus in Poker!' With the last weekly high earn: 'WPEX_grl' earned $4,500 in Bonus last week!'
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I made that suggestion some months ago. A very effective, cheap/free marketing device would be to have a weekly and yearly rakeback leader board.
Casual players would be stunned to see that its not only possible, but commonplace, to save thousands each week and tens of thousands each year by playing WPX.