[Maulik]

I do think the red Coca-Cola logo is brilliant. The new can has removed the orange, for a simpler look. The marketing, and design always interests me. The polar bears for Christmas adverts is a reminder of their brillance and my enjoyment for their beverage.

The arrow in Fedex is badass. from wiki, "An interesting case is the refinement of the FedEx logo, where the brand consultants convinced the company to shorten their corporate name and logo from "Federal Express" to the popular abbreviation "Fed Ex". Besides creating a shorter brand name, they reduced the amount of color used on vehicles (planes, trucks) and saved hundreds of thousands of dollars in paint costs. Also, the right pointing arrow in the new logo is a subliminal hint of motion."



I also like the vodaphone, the red sets it off.