[Sniper]

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Im confused....for example:
Ive seen hundreds of different companies that make those small, buisness card-sized calculators...how do they all manufacture the same product with a different name on them?
Same with office supplies, blank CD's ...ect.

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In some cases, the product is actually manufactured by the same company, but "white labeled" with the different Marketing companies brands... in this case the marketers may even provide the option for the buying company to have their name on the product (you see alot of giveaways that work this way).

The process from Idea -> Market is generally complex with alot of middlemen, each taking their piece of the pie.