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Michael Jackson
David Beckham
George Bush
Tiger Woods and Michael Jordan is way down the line just by virtue of market penetration (or lack of) in China and India
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So wrong. Woods has huge penetration in China and the rest of Asia. Nike Japan uses him a ton and if you were to read anything, such as
http://www.wizardofads.com/default.asp?ArticleID=271, you'd know that all the huge companies that own his endorsement rights use him a ton, everywhere.