[TWCReborn]

Continuation bets on flops that you do not connect on make sense because you showed strength preflop. If you fail to bet post-flop, you have abruptly changed your behavior. I think most good players bet, regardless of whether they hit or miss, 60-90% of the time they bet preflop. If they only hit a pair or better 33% of the time, then the extra 27%-57% comes from pocket pairs, ace high/king high bets, semi-bluffs, and bluffs. The percentage is probably even higher because people don't bet all the time when they connected on a flop. Trying to come up with some rule of when and exactly how much to c-bet in a vaccuum doesn't make sense. Good players take image, their opponent's aggressiveness, board texture, the number of players in the pot, the likelihood of someone slowplaying, opponent's card ranges etc. into consideration before betting out. In general, I think most players bet 60-90% of the total times they bet preflop on average.