From Phil's website
http://www.philnolimits.com/ :
Welcome. I live my life by a simple philosophy: "No Limits." A "No Limits" life is built on six fundamentals: aggression, patience, courage, resiliency, observation, and an intense desire to improve. In this website, you can see how my simple philosophy guides me at the poker table, in business, travel, philanthropy, and with my family. "No Limits" is my recipe for winning and success.
Think he is a decent poker commentator and writer, but the the douche factor keeps rising. Great post.
[Edit: So, according to Phil, "no limits" is a philosophy that governs his actions in multiple mutually distinct areas? How is "no limits" a "guide" when dealing with "philanthropy and family"? Don't want to be a nit (though I am), but be smart enough not to insult people's intelligence and make yourself look like a tool at the same time. End SMP rant.