[Smart Money]

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Its not a lose-lose if you are willing to go one step beyond your opponent.

If you both exert the same pressure on each other then yes it will be a wild rollercoaster ride but if you are willing to push just a little harder then you will profit in the long run.

(Edit: There will be a lot of variance in the middle but that is why we have big BRs amirite?)

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Yes- you will profit in the reg Vs reg battles IF you're good enough and prepared to put in the time and effort, but at what greater expense?

I suspect most of the regs who like to get over-involved with other regs may show a profit in those battles, but overall their win-rate is lower than the more sensible regs.