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I just don't buy the idea that Ivey bothers going to the event, buys in for 25k and then just doesn't give a crap about the result so much so that he donks off to Don Cheadle in round 1. Heads up is high variance and he got the worse end of the deck this time around (just like he got bad beat to a chop against chad brown last year).

Everyone knows that Ivey focuses on cash games, but its getting annoying to constantly hear that he isn't trying in ANY of these tournaments.

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What's so hard to believe? Sometimes Phil brings his A-game, other times he doesn't. Or, as you say, it might just be headsup variance. Both are possibilities.

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I've talked to some pros in the past and most told me that they put the Heads Up event in the top five that they want to win. I'm pretty sure that Ivey feels the same way and didn't want to go out so quick, espcially against an amateur.

Now, if you've got as much money as Ivey does, the sting probably goes away much quicker.