Re: NBC Heads-Up ratings data (as of April 29)
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How do these ratings compare to the hockey games that follow the HUPC broadcasts?
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The ratings are similar.
NHL on NBC sells plenty of targeted advertising, as the Stanley Cup final in June airs during prime time with minimal opposition from the other broadcast networks (which air re-runs).
Heads-up poker, on the other hand, is not able to sell the amount of targeted advertising it did 2 years ago. Gone are PartyPoker, PokerStars, UB/AbsolutePoker, ParadisePoker, Bodog, etc. The only one left is FullTiltPoker.net.
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I don't understand what this means. What is "targetted advertising" for a hockey game? It's not like I see a lot of ads for hockey equipment. The advertising for the hockey playoffs seems pretty typical for a sporting event, as do the ads for the HUPC, with more online poker ads sprinkled in. But it seems like the demographics for the two (from the perspective of a beer company, for instance) would be quite similar.
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