[omgwtfnoway]

pf is fine.
bigger bet on the flop.
turn is a mildly bad card but you should still bet, there are now a lot of draws you're giving free river cards to.
as played i would 3bet ai on the river, you're going to get called a lot of the time by a worse ten which will make up for the time he has a boat or a straight and you stack yourself.