Re: Ways to improve the all star game.
All NHL ratings are minuscule. They way they can change that is to showcase their sport. Putting the all star game on this weekend when there is no NFL competition would give them the greatest chance to attract casual fans from other sports. If they're putting a weekends gate receipts ahead of growing the sport that is incredibly foolish and shortsighted. The NHL has dug themselves a massive hole, and they are barely on TV anymore. They should be trying much harder to showcase their young talent.
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