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I don't get why you find this disturbing. Advertising is there, in part, to inform the consumer of why they should buy your product. "Chock-full of healthy polyphenols" is a perfectly legitimate way to achieve that end. And I don't know about you, but I certainly need someone to explain to me what's healthy and what's not (at least in the realm of polyphenols).

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Ah - but they don't say "Chock-full of healthy polyphenols" - they condescendingly say "Chock-full of healthy polyphenols - by the way that's a good thing for those of you to lazy to look it up, and we know you're out there". They are clearly targetting a market of uninformed consumers who want to be informed but don't want to do the work to be informed. The fact that this market (apparently - I'm assuming the marketers know what they're doing) exists disturbs me.