a matter of attitudes
The real way to get something other than hold'em going is to stop supporting the notion that hold'em = poker.
I understand that the television simpletons just can't comprehend the idea of getting more than two cards (due to their small cranial capacity). But you must understand, these are the same morons that watch nancy grace, like her accent, think hearsay, innuendo and wild speculation are all "kinds of evidence," and never miss an episode of wpt.
Even the title of your post reflects what needs to change. You referred to anything other than hold'em as "non-standard games." Hold'em does not equal poker. Promote and popularize poker again, screw hold'em.
Al
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