Re: Kindle: Amazon\'s new wireless reading device
It's a marketing ploy.
Amazon, has placed an order with the manufacturer for a specific amount, probably something like 50,000.
Before completing the order, they tell the supplier "ship us all units you have right now" (Probably something like 1000-5000 units).
They get a really small order and surprisingly "sell out". Now some news media outlets pick up a story about this hot new device, and Amazon gets free advertising.
This strategy is marketing 101. The device still sucks, and will not take over the market.
|