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Old 11-23-2007, 03:04 PM
kipin kipin is offline
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Join Date: May 2004
Location: Supporting Ron Paul
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Default Re: Kindle: Amazon\'s new wireless reading device

It's a marketing ploy.

Amazon, has placed an order with the manufacturer for a specific amount, probably something like 50,000.

Before completing the order, they tell the supplier "ship us all units you have right now" (Probably something like 1000-5000 units).

They get a really small order and surprisingly "sell out". Now some news media outlets pick up a story about this hot new device, and Amazon gets free advertising.

This strategy is marketing 101. The device still sucks, and will not take over the market.
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