[Dire]

The thing here is the demographic. Who is Microsoft trying to appeal to when this over the top advertising of Halo 3? If somebody wasn't particularly interested in Halo 2, why would they be rushing out to buy a 360 for Halo 3? On the other hand, if somebody did enjoy Halo 2 - there's about a 100% chance they'll be getting a 360, advertising or not - and that just applies to the few don't already own a 360!

Sure, Halo 3 will definitely convince some of the undecided market - but not even remotely as much as GTA IV has the potential to. I mean it seems like so many people are waiting on Metal Gear Solid 4, Final Fantasy and GTA IV to go buy a PS3. Microsoft doesn't even seem to be bothering to try to work this audience. They're the system GTA IV is being developed IV and will be the only one with exclusive content, they have Sakaguchi and the majority of talent behind Final Fantasy making new exclusives while any PS3 Final Fantasies will only be Final Fantasy, and they also have a whole hoard of other enticing exclusives.

Instead of going head first after this huge undecided market - they just keep spamming Halo 3 to a demographic that, for the most part, they already 'have'. This is what I really don't understand.