[Kristian]

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From a "deny implied odds" perspective, it's important that I don't go broke here if he made a set, because of my too-small pfr, etc - right?


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This thinking is flawed IMO. You should consider implied odds when you make a bet. Obviously you didn't do a great job of that preflop, but that mistake is in the past. Now there is a 40$ pot, doesn't matter how it got there, you just gotta maximise EV of this situation, by considering his range, implied odds NOW, etc.
It doesn't matter if you go broke against a set if you do it maximising the EV of the decision you are about to make.